Social media and insurance

As Co-Founder and Lead Strategist at Zync, Brad helps a wide range of organizations identify and harness their brand, digital and social media opportunities—and translate market potential into business success.

For more than 25 years, he has been leading integrated projects for some of the most dynamic and respected brands, including: the Canadian Olympic Committee, TD Bank, Aviva, Flybits, Sun Life, Loblaw, MaRS Innovation, Osler, Colliers and Armtec. Brad’s goal is to ensure clients connect with their audiences by clearly demonstrating value in meaningful and memorable ways—through tracking perception, building thought leadership, curating relevant messaging and content, and looking for ways to engage.

Brad’s professional track record was established through senior leadership roles at Aon Hewitt and Towers Watson, and as a partner at Northern Lights Agency. An accomplished public speaker, facilitator and trainer, he is also past Vice-President of Partnerships for the American Marketing Association (AMA), Toronto; and co-authored “Building Your Organization’s Brand” for the International Association of Business Communicators (IABC). Brad and his team have been recognized on many occasions for their work in brand, digital and marketing, including The Webby Awards, the Rebrand 100® Global Awards, Good Design and the London International Awards.