Video on demand | Original air date: March 29, 2018

Lead generation is critical to your social media strategy. This online course will overview how you can maximize your Facebook marketing ROI with strategic content and engagement to harness the unique lead generation capabilities Facebook offers.

  • How can you use Facebook analytics to identify and target your ideal audience?
  • Learn to create highly relevant Facebook content that will engage your audience and attract new business
  • Use Facebook to generate leads with engaging promoted posts, paid advertising and organic content that will attract your ideal clients


This course is CE credit-certified by AIC, ICS, RIBO, and  credits may be applicable to BC.

* AIC CE certificates will be forwarded retroactively.

About the instructor

  • Kirk Faulkner

    Content Marketing Director, Agency Revolution

    Kirk Faulkner

    With over 15 years in the marketing and branding world, Kirk is an acolyte of inbound marketing and all of its strategies and principles. He spent the first decade of his career working in New York City in branding, marketing, and advertising handling the accounts of several Fortune 200 companies like Coca-Cola, Campbell's, and Proctor & Gamble as well as an extended engagement with the US Postal Service. In 2015 Kirk moved to San Diego where he started his current role as a managing director and content creator. He is a former stand up comic, a current improviser, and has lived all over the world including Siberia.

Course curriculum

  • 1
    Course Instructions
  • 2
    Online Course
  • 3
    CE Quiz
  • 4
    Professional Resources
  • READ FIRST: Course Instructions
  • Facebook for Lead Generation
  • Short Quiz | 3 Questions | CE Credits
  • Professional Resources Facebook for Leads Generation - Take Away Sheet News Analysis : The Tech Revolution? IBC eLearning Presentation - How to use Facebook to generate leads

Harness the power of Facebook to snap up more leads and take your business to the next level.

WATCH NOW

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