Consider the source: regulation and the distribution of cannabis

Home grown social influencer Barinder Rasode’s quintessential advocacy for Canadian values is nationally renowned. Her leadership, mastery of complex subjects and innovation guides a plethora of issues that impact the everyday life of Canadians. A strong believer in creating cohesion and synchronicity, Barinder leads by example to propel a team’s natural strengths to levels of exceptionality that help shape objectives, narratives and discourse.

Currently, Barinder is the President and CEO of Niche, an independent, not-for-profit organization that provides impartial and evidence-based research about cannabis production and use in Canada. Based in Vancouver with a national vision, Niche was established in 2017 after discussions with the Federal and Provincial governments, industry, universities, patients, consumers, non-governmental organizations, law enforcement agencies and other stakeholders.

Barinder has extensive experience working with senior levels of government, stakeholders and the private sector to find common ground to encourage respectful, informed dialogue on diverse issues to tackle emerging challenges facing BC’s future.